Establishing Enterprise Architecture and Strategic Alignment for Qiddiya

About The Customer

Qiddiya is one of Saudi Arabia’s flagship giga-projects under Vision 2030, designed as a large-scale, multi-domain destination integrating entertainment, tourism, and infrastructure at unprecedented scale.

To support its rapid growth and complex delivery environment, Qiddiya required a structured enterprise architecture capability to align business vision, technology initiatives, and investment decisions.

This engagement delivered foundational enterprise architecture capabilities, enabling strategic alignment, improved governance, and a scalable approach to managing complexity and growth.

Engagement Snapshot

01

Problem Statement

Lack of a formal enterprise architecture function and alignment across business and technology domains

02

Proposed Solution

Establishment of enterprise architecture capabilities, operating model, and lifecycle-driven approach

03

Outcome

Improved strategic alignment, structured decision-making, and scalable architecture foundation

The Challenge

  • Absence of a formal enterprise architecture function
  • Fragmented tooling and inconsistent architectural practices
  • Diverse stakeholder requirements across multiple business and delivery domains
  • Limited alignment between business strategy and technology execution
  • Need to manage complexity within a rapidly evolving giga-project environment

Our Methodology

01

Target States

Defined current, target, and transitional states across business, data, application, technology, and security domains

02

EA Operating Model

Designed an enterprise architecture operating model to align strategy, delivery, and governance

03

Architecture Lifecycle

Introduced a lifecycle-driven EA approach aligned with established frameworks and best practices

04

Domain Design

Developed domain architectures to support structured decision-making and program delivery

05

Governance Control

Established governance processes to ensure consistency and control across architectural activities

06

Investment Prioritization

Defined risk-driven prioritization mechanisms to guide investment planning and execution

07

Capability Enablement

Supported use cases including system rationalization, capability alignment, and unified architectural visibility

The Outcome

  • Established a structured and scalable enterprise architecture capability
  • Improved alignment between business vision and technology execution
  • Enabled more effective and informed decision-making across the organization
  • Optimized investment planning through risk-driven prioritization
  • Provided a unified architectural view to support large-scale program delivery
  • Created a sustainable foundation for managing growth and complexity

Key Highlights

01

Architecture Capability

Enterprise architecture capability and operating model establishment

02

Business Alignment

Alignment of business, technology, and investment planning

03

Complexity Management

Scalable approach for managing complexity in a giga-project environment

What Qiddiya Says About The Outcome

Through this engagement, Qiddiya established a structured enterprise architecture capability, enabling stronger alignment, improved decision-making, and a scalable foundation for its ambitious growth objectives.
Head of ERM
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